One of my SEO school books is Search Engine Optimization: An Hour a Day by Jennifer Grappone (The Right Brain) and Gradiva Couzin (The Left Brain). I knew already how and what to do before but this book gave very good plan to follow to get SEO process under strict control. Authors of this book have also web site Your SEO Plan where you can download all process organizing tables in Excel format.
The book introduces SEO field at first. After that you make through a starting process that takes couple of months. As a last thing you get comfortable with an idea that one hour per day is reserved for your SEO activities and you also document all your activities. To make documenting simpler for you the authors of book offer some Excel sheets you can use.
Product description from Amazon sais: “Back and bracing as ever, Search Engine Optimization: An Hour a Day, Second Edition offers brisk advice, bite-sized tasks, and smart tools to help you increase visibility for your website on the major search engines. In this new edition of their bestselling how-to guide, SEO consultants Jennifer Grappone and Gradiva Couzin offer surprisingly easy do-it-yourself techniques as well as the very latest SEO strategies for small, very small, and large businesses, as well as for bloggers and web designers.”
Table of contents
- Clarify your goals
- Customize your approach
- Eternal truths of SEO
- How the search engines work right now
- Get your team on board
- Your one-month prep – baseline and keywords
- Month one : kick it into gear
- Month two : establish the habit
- Month three : it’s a way of life
- Extra credit and guilt-free slacking